Learning Resources for Studies in Marketing

RECOMMENDED LINKS - GENERAL

• Empire State College library recommended links:
  selected learning resources available through the college's online library
• American Marketing Association
• Business Marketing Association
• Direct Marketing Association
• Adlaw - legal information for advertising and marketing professionals
• Advertising Age
• Adweek Online
• American Demographics

RECOMMENDED LINKS - BY THE CENTER FOR DISTANCE LEARNING

Professional Associations and Institutes

• Tilburg University- Tilburg University provides links to 50+ domestic and foreign professional associations and institutes from Academy of International Business to World Marketing Association.

• American Association of Advertising Agencies
• American Demographics
• American Marketing Association
  Professional society of marketers founded in 1937. Provides direct benefits to marketing professionals in business and education and serves marketing practitioners, educators, and students.

• Asia-Pacific Economic Cooperatio
  News, press releases, economic profiles of member countries.

• Business Marketing Association

• Chartered Institute of Marketing
  Large marketing association which works closely with the marketing profession, government, industry, and commerce to develop greater awareness and understanding of what marketing can contribute to UK and international business.

• Direct Marketing Association

• Marketing Research Association

• International Advertising Association
  The IAA is a global partnership of advertisers, agencies, the media, and related services.

• MarcommWise Knowledge Bank
  Collection of full text articles on marketing communication topics organized of table of contents such as advertising, branding, direct marketing, human resources, market research, public relations, retailing, selling, and segmentation.

• Adlaw
  Legal information for advertising and marketing professionals.

• Advertising Age
  AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group.

• Adweek Online
  ADWEEK has the inside stories on: creativity, client/agency relationships, successful global advertising strategies. Plus news of accounts in review, the best creative work, new campaigns. There's wise, witty commentary and delivers national, global and important local news.

• Marketing Teacher: Lessons & Resources
  marketingteacher.com

• Test Your Marketing IQ
  http://www.fey.com/introquiz.html
  Take this 12 question interactive quiz and discover whether you are a marketing guru or novice. You'll be amazed how much you can learn by just asking the right questions!

• KnowThis.com
  http://www.knowthis.com/
  A Marketing Virtual Library resource linking out to quality sites in the areas of advertising and promotion, customer-focused marketing, market research, marketing plans, internet marketing, legal issues in marketing, Marketing strategy and management, retailing and consumers, selling and sales management, international marketing and trade, etc.

• Louisiana State University Marketing Webliography
  http://www.lib.lsu.edu/bus/marketin.html
  A U.S. and International Marketing Webliography which includes these areas: Advertising, Country Reports, Foreign Policies, Journals, News, Organizations, Statistics, and Trade Agreements. The following “Virtual World” simulations to include:
  • Virtual Learning Arcade (a series of economics and business simulations on various topics)
  • Virtual Developing Country (a case study centered around Zambia)
  • Virtual Factory (based on Cameron Balloons in Bristol and gives you a chance to apply business studies theory to a real world business situation)
  • Virtual Economy (a sophisticated online model of the economy with extensive supporting materials).

• Biz/ed Marketing Resources
  http://www.bized.ac.uk/stafsup/options/bus/bus_g_3.htm#case
  This page gives a listing of all resources on Biz/ed about marketing. Resources are available under the following headings: Theory Explanations, Features, Question banks, Interactive Worksheets, Non-Interactive Worksheets, Non-Interactive Worksheets (Answers), Models and Simulations, Case Studies, Exam Questions, Activities, Company Information, Web Links.
  
  Features include: Guided Tour of the Virtual Factory , Marketing Explanation (Virtual Factory Marketing Department), Marketing Staff (Virtual Factory Marketing Department), Developing a Global Brand Image, Social Marketing, etc.
  
  Models and Simulations include: Advertising Elasticity Simulation, Price Elasticity Simulation, Advertising Elasticity of Demand Simulation.

• http://www.freefoto.com/browse.jsp?id=4-0-0
  A selection of photographs with the business world in mind.

• http://www.graphicmaps.com/clipart.htm
  Free clip art of flag images, globe images, maps, world images.