EXERCISE 2A: IS THE RESEARCH QUESTION TOO BROAD, TOO NARROW, OR O.K.?

Select what you think is the best research question (neither too broad nor too narrow). Click on the letter next to the best one.

Question A:

What marketing strategies does the Coca-Cola company currently apply?
Question B:
What is the Coca-Cola company's future marketing plan?
Question C:
What marketing strategies has the Coca-Cola company used in the past?