Writing for the Web

When you write for the Web, you write for both people and search engines. 

The college's guidelines on writing for the Web apply to anything that either user would perceive to be a webpage, including a basic page of text, an online form, a calendar, etc.

  • People read and/or interact with webpages.
  • Search engines index the pages' content.

Write your content well for people, and the search engines will pretty much take care of themselves. For that reason, the information in this section is about writing for people. Once you've taken care of your human readers, see search optimization for some tips about search engines.

Whether you are a content author, a Web designer or a programmer, the information in this section can help you make your pages more readable, usable and searchable.