Writer's Use of Language and Style

How do the writer’s choices about language and style aid his/her argument? What do these choices reveal about the writer’s argument?

Aspect of the WritingEffect on the argument
What seems to be the overall tone?   
How are the sentences formed?   
What words does the writer choose? what is the connotation of those words?  
How does the writer use punctuation?   
Are passages long or short?   

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