College Branding Toolbox

Welcome to the Office of Communications college branding toolbox. Here you'll find the tools to help you properly communicate SUNY Empire's brand.

Writing Style Guide

SUNY Empire adheres to AP style for both print and web. The college writing style guide includes college-approved exceptions.

Graphics Style Guide

Use this guide for approved graphic standards and approved use of the SUNY Empire logo.

Web Standards and Practices Guide

The college's Web Standards and Practices Guide is a joint project of the Office of Communications and Information Technology Services and is for everyone working with college and college-affiliated webpages, including vendors hired for Web-related projects. The Writing for the Web section provides clear guidelines for creating online content.

With locations across the state and worldwide, it is imperative that we present a unified, consistent SUNY Empire image. Please follow these guidelines to protect our brand and messaging across all internal and external channels and audiences.

If you have questions, or specific needs not addressed in these pages, contact the Office of Communications at 518-587-2100, ext. 2494.

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