The SUNY Empire State College logo should appear prominently in all communication materials created by the college and its offices.
Using a logo consistently is one of the most important elements in establishing a look and feel that ties together all marketing and communication material.
With these guidelines, we are striving to avoid design chaos while maintaining a level of adaptability and creativity.
The logo should not be altered or redrawn, and its placement and sizing should remain consistent within each communication mode used by the college.
This guide for logo use is meant to do several things:
- help you know with confidence that you’re displaying the SUNY Empire State College logo correctly
- ensure consistency in its use across the college
- prevent the creation of less than professional work
- establish a standard of high quality for all representations of SUNY Empire State College’s logo, regardless of where it is used
Looking good is important.
The logo should be reproduced at a size that maintains the integrity of the mark and yields clean and legible lettering and art detail. The minimum size for the insignia of the logo in most applications is 1-inch diameter.
Logos need personal space too.
There must be sufficient space around the logo to make it stand apart from other visual elements. Text, headlines, photographs, or illustrations should never be closer to the logo than 1/4 the diameter of the insignia.
When appropriate, logos of non-SUNY Empire partner institutions — for example pathway partners — also may be included in SUNY Empire communication materials, as long as the SUNY Empire logo’s safety area is maintained.
Please do not attempt to create art for the SUNY Empire logo, insignia, or logotype for any application. Save your creative energy for other projects.
Misuse of the SUNY Empire State College logo:
The logo includes both the shield and the type, please keep them together. Don't modify the type or use it without the shield.
When you place the print version of the logo in your software (i.e., MS Word) and need to resize it, hold down the SHIFT key. This will maintain the proportions and prevent skewing, as shown below.
It's more than type.
Don't substitute any other font for "SUNY Empire State College." The type has been designed as a graphic to work with the shield.
The Right Logo for the Right Application
Electronic versions of the logo have been optimized for quick download and screen colors. Please use the electronic versions of the logo for online applications. Same holds true for print. The print versions of the logos have also been optimized for printing from inkjets, to laser, to offset.
We've created some typical sizes for Web applications of the logo. Please do not resize them (we know it's tempting for all you html gurus). If one of these sizes doesn't fit, contact Creative Services who will gladly make you a new, freshly minted version of the logo for your Web project.
Logo Files to Download
There are two versions of the logo - horizontal and stacked. Select from the links below to download the version that works best for you.
Print (high resolution)
Editable MS Word; Click on link to download.
This .zip file contains MSWord docs:
- ESC_all_logos_placed has print-quality versions of each logo placed on one page to copy/paste
- ESC_logo_in_header (two files, both b&w and color) with the logo in the header on page 1, and a blank page 2 with bottom page number.
Use these for memos etc. Remember, if you need stationary, order it directly from the Print Shop.
Print (high resolution)
Editable PDF; Click on link to download.
For most applications, use these PDF versions. You can scale them to any size. Below are black and white versions and color versions optimized for color printers and copiers.
Electronic (low resolution)
Images will open in a new window, Right-click to download
Use these versions in electronic documents (i.e. Web pages, PowerPoint, email).
Email Signature Logo
Outlook may require a Web address. If so, use: http://www.esc.edu/media/ocgr/communications/brand/ESC_Logo_Email.jpg
Click on link below, graphic will open in new window, right-click to download.
Large - 500 pixels wide
Black and White
Medium - 250 pixels wide
Black and White
Small - 100 pixels wide
Black and White
Click on link below to download a .zip file containing multiple files. After downloading, double-click the .zip file to extract the individual files.
Black and White (This .zip file contains: Horizontal - .eps, scale to any size, Stacked - .eps, scale to any size, Stacked - .tif)
Color - CMYK (This .zip file contains: Horizontal - .eps, scale to any size, Horizontal - .tif, Stacked - .eps, scale to any size, Stacked - .tif)
Color - PMS 144 and PMS 425 (This .zip file contains: Horizontal - .eps, scale to any size, Horizontal - .tif, Stacked - .eps, scale to any size, Stacked - .tif) PMS stands for Pantone; sometimes outside vendors will ask for a "2-color" logo in "spot" colors. If so, you'll want to send them this set of files. More specifically, if a vendor asks for a "vector 2-color" logo, send the .eps versions in this file set. Contact Creative Services for assistance.
Download the Complete Logo Set
(.zip file containing every logo. After downloading, double-click the .zip file to extract the individual files.)
Note: You will need Adobe Reader to read PDF documents. If it is not installed on your computer, download it for free from Adobe.