Social Media Guidelines

SUNY Empire State College uses social media to make meaningful connections with all of its stakeholder audiences, including current and prospective students and their families, faculty and staff, alumni, members of the public, mass media, state and federal officials, colleagues in higher education, etc. At present, the college actively manages channels on Facebook, Instagram, LinkedIn and Twitter in an effort to engage with these audiences while highlighting the collective achievements of students, faculty, staff and alumni, as well as the overall positive impact of SUNY Empire nationally, in New York state and its communities and with its international partners.

It is important for the college community to engage with the college’s social media channels because these platforms help create and nurture relationships, share information, advance knowledge, raise awareness, build support, and enable collaboration with on new ideas and advancements relevant to the college.

Following are general guidelines intended to assist individual members of the college community as they engage with the college, and with others, on social media in either a personal or professional capacity.

General Guidelines

It's a conversation.
“Talk” on social media like you would in person. Avoid overly composed language. Consider content that is open-ended and invites interaction. Encourage comments.

It’s your responsibility.
What you write is your responsibility. Refrain from using profane, libelous and slanderous language, and do not post inappropriate comments.

Be professional.
If you are using social media in your capacity as a member of the college community, posts should remain professional and reflect your role with the college. In order to ensure accuracy and consistency, negative comments or questions on college-related issues should be referred to the Office of Communications and Marketing by direct message @SUNYEmpire, by phone at ext. 2494, or by email to escnews@esc.edu.

Social media sites are public.
There is no such thing as a private social media site. Search engines can turn up posts years after they are published. Comments can be forwarded or copied. Archival systems save information even if you delete a post. You are legally liable for what you post on your site and on the sites of others. Be sure that what you post today will not negatively affect you or the college in the future.

Be accurate.
Make sure you have accurate facts before posting. It's always better to first verify information with a source than to have to post a correction or retraction later. Cite and link to your sources whenever possible. If you make an error, correct it quickly and visibly. Mistakes happen, you’re human.

No endorsements.
Do not use the college’s name to promote products, causes, or political beliefs, parties or candidates.

Protect confidentiality.
Do not post confidential or proprietary information about the college or any member of the college community. Never comment on anything related to legal matters, litigation, or any parties in litigation with the college.

Share ESC.
You are encouraged to provide links back to www.esc.edu as appropriate.

Help is here.
The Office of Communications and Marketing is available as a resource to you. For general questions or assistance responding to a college-related issue via social media, please contact us by direct message @SUNYEmpire, by phone at ext. 2494, or by email to escnews@esc.edu.

If your social media account becomes compromised, take immediate action by changing your password and removing any suspicious posts from your feed. Each platform has subsequent steps to follow, which are readily available at their respective websites.

External Resources

Facebook Community Standards

Facebook Newsroom

Instagram Community Guidelines

LinkedIn Professional Community Policies

LinkedIn Blog

Twitter Rules

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