Ways in Which the Writer Gets Your Interest
Does the writer try to get you to identify with him/her (for example, through the tone? shared experience? something else?)? How? Cite examples.
Does the writer try to evoke respect for his/her authority? How? Cite examples.
Does the writer try to get you to care about the subject, cause or problem? How -- appeals to emotion? statistics or other facts? anecdotes? detailed descriptions? something else? Cite examples.
Does the writer seem to assume you have particular interests and/or values, and use them as the basis for argument? How? Cite examples.