Use of College Name and Wordmark Policy

Use of College Name and Wordmark Policy


Office of Enrollment Management and Student Services


Senior Director of Marketing


Communications and Marketing



Effective Date:


Implementation History:

Approved 09/01/1992.


College Name, Use of College Name, Wordmark, Symbols, Logo

Background Information:


To protect the college’s trademark for all logos, symbols, etc. that pertain to SUNY Empire State College



The SUNY Empire State College name, symbols, logo and wordmark are protected trademarks of Empire State College. It is the policy of the college to permit the use of these trademarks by centers, Coordinating Center offices and alumni/student associations for purposes of public relations and fund raising, where the proceeds benefit the college and its students. Notwithstanding such policy, the college reserves its right, at its sole discretion, to revoke or restrict such use of its trademarks for commercial purposes and in any other circumstances.

Any group wishing to use the trademark(s) must receive written permission from the senior director of marketing. Such permission will set forth the name of the group, the nature of the use and restrictions regarding the standards and quality of the goods and services in connection with which the trademark(s) are used. The college reserves the right to approve samples showing the proposed use of the trademarked product or service prior to production and distribution.

The Empire State College trademarks should not be used in any manner suggesting advocacy or official position of the college regarding any issues including, but not limited to, political issues.

For further information to use the Empire State College trademarks, contact the senior director of marketing at 518-587-2100.

Applicable Legislation and Regulations

Related References, Policies, Procedures, Forms and Appendices