Marketing Summary Form

Summary of Prior Learning - Marketing

This information provides the evaluator with an introduction to your learning. In the interview, the evaluator will ask you questions similar to those given in the Guide to Credit for Prior Learning. If necessary, you and the evaluator may agree on further methods of demonstrating your learning, including a written essay, a demonstration or performance, an examination, or a sample of your work. Please attach appropriate documentation to this form.

You will be charged for your assessment of prior learning based on the IEF or IPLA fee structures as seen on www.esc.edu/fees. If your first matriculated enrollment was January 2012 or later, you may incur additional charges for the submission of Individualized Prior Learning Assessments (IPLAs). If your first matriculated enrollment was prior to January 2012, you must have paid the Individual Evaluation Fee (IEF) before this request can be processed.

Please submit two copies of this form and two copies of any attached documentation to:
CDL Assessment Office, Empire State College, 113 West Avenue, Saratoga Springs, NY 12866.

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Name:___________________________________________________________ESC ID:______________________

Address:____________________________________________________________

Phone (w)________________ (h)________________ Email Address:________

Mentor/Advisor:__________________________

Please indicate if you are involved in any of the following CDL programs:

____AARP _____AT&T _____Lucent _____United Steelworkers

____Army _____Navy

Credits Requested:________ Level: Intro. or Advanced

Liberal Credit Requested:__________

Check the areas in which you believe you have competence. Identify whether you have an introductory or an advanced level of understanding.

TOPIC	INTRODUCTORY	ADVANCED
Marketing
Analyzing marketing opportunities
Market segmentation
Product strategies
Pricing
Distribution
Retailing and wholesaling
Marketing communications
Global marketing
Internet marketing
Marketing ethics

1. List (or attach training documents for) any training programs you have taken in the area of marketing. Give the approximate dates and length of each workshop/class/seminar.

2. Describe your work experiences that involved marketing skills. Include names of businesses, agencies, organizations, positions held/tasks performed, time of involvement.

3. What books/journal articles have you read in the area?